Digital Content Specialist Job at Erie Construction Mid-West Inc., Toledo, OH

cS9KYnBvSDQ4MlNGZjAxalZIWnVPZEZEZlE9PQ==
  • Erie Construction Mid-West Inc.
  • Toledo, OH

Job Description

Job Description

Job Description

Description:

The Digital Content Specialist is responsible for managing and enhancing the company's digital presence through effective content creation, optimization, and management. This role involves developing strategies to increase website traffic, improve search engine rankings, and ensure a cohesive and engaging online experience for users. The ideal candidate will have a strong background in content management systems, SEO, and digital marketing, with excellent communication and creative skills.

Major Responsibilities

  • Implement and manage SEO strategies to improve website visibility and ranking.
  • Oversee the integration and management of plugins to enhance site functionality.
  • Regularly monitor and maintain website performance, security, and overall health.
  • Conduct A/B testing to optimize content performance and user engagement.
  • Manage content deployment processes to ensure seamless updates.Work with Marketing Technology team to Implement and manage integrations with Salesforce and/or Salesforce Marketing Cloud to enhance marketing efforts.
  • Create, manage, and deploy landing pages using landing page platforms.
  • Develop and manage submission forms using Low Code/No-Code tools.
  • Optimize landing pages and forms for lead generation and conversion.
  • Work closely with Marketing, IT, and design teams to align content with overall marketing strategies.
  • Provide training and support to team members on CMS-related tasks.
  • Manage and deploy web tracking for internal usage (GA4) and external partnerships (i.e. ad platform tracking and implementations) as needed
Requirements:
  • Bachelor's Degree in Information Systems, or related field
  • 2-4 years of experience in digital content management, SEO, and digital marketing.
  • Proficiency in using CMS platforms, particularly WordPress
  • Strong understanding of CRM systems (Salesforce) and their integrations with digital marketing platforms
  • Experience with SEO tools and best practices
  • Experience with landing page platforms and Low Code/No-Code form tools such as Formstack
  • Strong analytical skills and the ability to interpret web metrics and analytics
  • Experience with A/B testing and content optimization techniques
  • Knowledge of graphic design principles and tools (e.g., Adobe Photoshop, Illustrator).

Job Tags

Similar Jobs

Shaka Wear

Data Entry Clerk at Shaka Wear Job at Shaka Wear

 ...Description Shaka Wear in Los Angeles, CA is looking for one data entry clerk to join our team. We are located on 507-555 E Jefferson...  ...Sum, etc...). Ability to work overtime/extended hours on the weekends and evenings, based on business need. Positive attitude.... 

zeroG - AI in Aviation

Bulk Carrier Chief Engineer Job at zeroG - AI in Aviation

Columbia Shipmanagement is looking for self-motivated and skilled seafarers to join our expanding fleet. Job Description Responsible for leading Engine room team to ensure smooth operation of Engines and machinery equipment. Experience in repairs and dry docking...

The Washington Ballet

Digital Content Producer Job at The Washington Ballet

 ...Department: Marketing & Communications Position Title: Digital Content Producer Reports To: Director of Marketing & Communications...  ....g., Adobe Creative Suite). Experience with social media management and content creation tools. Excellent copywriting skills... 

Mount Zion Baptist Church

Computer Operator - Contractor Job at Mount Zion Baptist Church

 ...Presiding Bishop for the Full Gospel Baptist Church Fellowship. Learn more at mtzionnashville.org. General Description: The Computer Operator is responsible for the operation and management of ProPresenter, multimedia presentation software used during church services... 

Bazco Oil Company

Fuel Hauler Driver Job at Bazco Oil Company

 ...Bazco Petroleum Transport is looking for experienced drivers to work from our New Haven, MI yard. Night shifts available...  ...CDL-A with X endorsement (Hazmat and Tanker) 1-year trucking experience Tanker and fuel experience is a plus Must be safe, efficient, and...