Job Description

Job Description

Job Description

Description:

The Digital Content Specialist is responsible for managing and enhancing the company's digital presence through effective content creation, optimization, and management. This role involves developing strategies to increase website traffic, improve search engine rankings, and ensure a cohesive and engaging online experience for users. The ideal candidate will have a strong background in content management systems, SEO, and digital marketing, with excellent communication and creative skills.

Major Responsibilities

• Implement and manage SEO strategies to improve website visibility and ranking.
• Oversee the integration and management of plugins to enhance site functionality.
• Regularly monitor and maintain website performance, security, and overall health.
• Conduct A/B testing to optimize content performance and user engagement.
• Manage content deployment processes to ensure seamless updates.Work with Marketing Technology team to Implement and manage integrations with Salesforce and/or Salesforce Marketing Cloud to enhance marketing efforts.
• Create, manage, and deploy landing pages using landing page platforms.
• Develop and manage submission forms using Low Code/No-Code tools.
• Optimize landing pages and forms for lead generation and conversion.
• Work closely with Marketing, IT, and design teams to align content with overall marketing strategies.
• Provide training and support to team members on CMS-related tasks.
• Manage and deploy web tracking for internal usage (GA4) and external partnerships (i.e. ad platform tracking and implementations) as needed

• Bachelor's Degree in Information Systems, or related field
• 2-4 years of experience in digital content management, SEO, and digital marketing.
• Proficiency in using CMS platforms, particularly WordPress
• Strong understanding of CRM systems (Salesforce) and their integrations with digital marketing platforms
• Experience with SEO tools and best practices
• Experience with landing page platforms and Low Code/No-Code form tools such as Formstack
• Strong analytical skills and the ability to interpret web metrics and analytics
• Experience with A/B testing and content optimization techniques
• Knowledge of graphic design principles and tools (e.g., Adobe Photoshop, Illustrator).

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