Job Description
Job Title: Marketing Data Operations Analyst
Client is looking for a Marketing Data Operations Analyst to join the Marketing Data Operations & Technology team to deliver a number of key projects.
The Marketing Data Operations & Technology team supports the underlying technologies, integrations and associated data-flows that power the go-to-market organization. Client has an extensive marketing technology estate and we are undertaking a large-scale project to assess the implementation of the current technology stack against client’s ambitious growth plans, and enhancing operational efficiency.
Marketing Technology stack.
Openprise: Okta currently use Openprise to orchestrate data between a number of distinct data sources - notably Salesforce & Marketo. The data orchestration covers a number of areas such as:
Record deduplication within the source data sources
Record data enrichment: Delivering field-level updates within the source data systems
Record ownership updates into the source data systems
Data quality and health assessment(s)
Openprise has lacked effective oversight, so we’re looking for an individual who is able able to:
Effectively audit the active and inactive jobs within the current implementation.
Identity and document the impacts of these data orchestration efforts. This will also require the knowledge of and ability to audit the use of data in connected systems, notably Salesforce and Marketo.
Review connected data sources as well as targets and plan and deliver an approach to remove unnecessary data and implement and effective approach to managing data within Openprise, or other tools, moving forwards
Successful rebuild, and where appropriate, improvement of existing processes - with delivery focussed on understanding and addressing future-facing business needs (either within Openprise, or other more appropriate technologies).
Recommendations and delivery of a number of specific areas of data-orchestration. These processes will include, but are not limited to the below:
Required: Substantial experience of working with data (either directly, or via APIs) in core-marketing technologies of Salesforce & Marketo
Required: The individual will be able to demonstrate a strong analytical capability through their previous projects and/or roles
Required: Experience of working in Snowflake / data warehousing solutions combined with a demonstrable knowledge of SQL.
Required: Experience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery.
Required: Strong critical thinker and problem solver, with an eye for detail
Preferred: Python experience an advantage
Preferred: Candidates with experience of integrating with analytics as well as data orchestration platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio/Looker Studio).
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